It’s no secret that collaborations are a key part of the modern marketing mix, and over the years, MAAP has had some of the best. Working with partners from the cycling world and beyond to create standout pieces, including sunglasses, shoes and streetwear, all the way through to boutique luggage.

But this was different… A collaboration with HOKA, one of the leading forces in running and lifestyle footwear and a watershed moment in MAAP’s brand journey.

• 39 Pieces of coverage
• Combined audience of 50+ million
• 667k Estimated views
• A broad range of exposure to lifestyle, endemic and trade audiences.

Coverage across the board in global lifestyle and culture platforms, from trend authorities Hypebeast and Highsnobiety through to more gear-centric titles such as Gear Patrol and T3.

This was supported by a selection of pieces in smaller, more specialised titles geared towards fashion, luxury and design, as well as pieces in key Asian markets. Standout pieces included eye_C, OPUMO, Office, Acquire, SNKRDUNK and Boss Hunting.