Altra 13 Valleys Ultra
A Multi Platform Story
The Aim
On the shores of Derwent Water, with the fells of the Lake District providing a dramatic backdrop, the Altra 13 Valleys Ultra set the stage for a record-breaking weekend, an event that connected people, place, and passion with every step.
With the event entering its third year, our mission was clear: share the Altra 13 Valleys Ultra experience with a wider audience, inspire more people to get onto the trails, and drive national recognition for the weekend.
The Changing Running Landscape
Running is having a cultural moment. Participation is rising, but more importantly, people are seeking something more meaningful from the act of putting one foot in front of another. They want connection to nature, to community, and to personal purpose. Running now means more to more people than ever before.
To truly reflect this shift, our approach needed to reach further and resonate deeper, engaging long-standing trail-running communities while also welcoming the new wave of runners discovering the valleys for the very first time.
Just as the timeless act of taking to the hills welcomes the modern trail running movement, our strategy showed how traditional media and modern digital platforms can complement each other to expand reach, drive awareness, and engage multiple demographics.
Related Projects
SunGod Basecamp + FORTY2 Launch
Services implemented:
- Public Relations
- Athlete & Ambassador Management
- Strategy
